Advertising on the Internet by 1 Web Strategy

Our team of experts has performed targeted search engine strategies since the birth of the Internet. We have logged thousands of hours in research and development in order to optimize your advertising dollars. Our team has been optimizing since 1996 and we have provided world class service to some of the most prestigious names online.

Understanding the Different Types of Web Advertising

1) Pay Per Click (PPC) - Pay per click advertising is by far the fastest way to get your website in front of your core audience. PPC advertising is also the most expensive campaign to run. Due to the high volume of fraud that can take place we recommend an in depth analysis of your current conversion rate and tracking methods.

PPC Ad Strategy
1 Web Strategy has dealt with pay per click advertising including; Google Adwords, Overture and FindWhat. We have developed proprietary software and installed industry best technology for our clients that can track your return on investment. This will help you quickly determine where your company’s money is best spent. 1 Web Strategy’s system will save you time and resources.

2) Pay for Inclusion – Your site is guaranteed to be crawled or reviewed by a specific search engine, directory or index. A flat fee is paid to be listed and reviewed within a short time frame (usually 48 hours).

Pay for Inclusion Strategy – We suggest using pay for inclusion and fast directory inclusion simultaneously to compound the positive effect it will have on search engine results and relevant traffic.

3) Link Advertising – Placing a link on a web site for a flat monthly or quarterly fee.

Our strategy encompasses the recent advent of Google PageRank and Yahoo WebRank in determining the best directories and websites to place your link on. We can optimize your advertising dollars by implementing a strategy throughout a network of over 25,000 links. It has taken us nearly six years to compile our list of partnerships. We have worked hard to maintain a personal relationship with sites in many different industries. Use our years of experience to your advantage and increase your search engine placement position. 1 Web Strategy also provides an easy method to track and measure conversions during your link advertising campaigns.

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