Case Study A (Online Bookstore) by 1 Web Strategy
Goals of Search Engine Optimization Program
Accelerate target consumers to website
Create traffic that would increase product revenues
Create and grow company brand awareness
Pay for results only – outsource the capability to a proven third party
Business Case Assumptions:
25 Search phrases optimized
85% coverage of search engines including pay per click utilized for study
Economics: Monthly Annual
Number of active searches on phrases 2,779,621 33,355,448
Traffic directed to site Monthly 778,294 9,339,526
New Customers Per Month 77,829 933,953
New Product Revenue: $1,167,441 $14,009,288
Repeat Visit Revenue $ 466,976 $ 5,603,715
Gross Monthly Revenue $1,634,417 $19,613,004
Cost of Service $ 233,488 $ 2,801,858
Net Monthly Revenue $1,400,929 $16,811,146
Cost of Customer Acquisition $3.00
Net Annual Revenue Per Customer $18.00
