The Search Engine Optimization Process
by 1 Web Strategy
1. How do you deliver traffic to my site
1 Web Strategy, Inc. specializes in delivering qualified traffic from the
top search engines on the
internet. They use proprietary technology combined with countless hours of
research and
knowledge on the major search engines to get top rankings on specific keyword
and keyword phrases.
2. How do you determine what search phrases to optimize
If you do not have an existing set of keyword phrases we will work with you
to determine the best
possible keywords to increase conversions from search engines traffic. We
use industry best software to get an
accurat read on keyword anlysis for each particular engine you are interested
in.
3. What kind of reporting can I expect
Expert, first class and best of class reporting technology. All of the search
engine traffic and
purchase conversion reporting will be discussed at length. We have several
levels of
tracking and provide detailed analysis and consulting. We also help prevent
fraud before it happens on your site.
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General Questions about Search Engine Optimization service
1) What is Search Engine Optimization (SEO)
Search engine optimization is the process of contracting with a third party
who provides all of the capabilities to deliver you traffic from the major
search engines and measure results. This capability is achieved by positioning
links to your web site on the first pages of search results
2. What vendors provides this service
There are several vendors who provide this service with varying degrees of
effectiveness. At the lowest level there are search engine submission services
that will only submit your site to the search engines and free for all links.
On the other end there are few companies who focus exclusively on search engine
optimization, deliver highly effective results, and utilize sound methodologies,
ethical techniques and legal processes to perform their service. 1 Web Strategy
is among a select few companies who are confident in their capabilities and
will deliver measurable results. We offer several different payment options
and have even taken on clients in a pay for performance model. Many industry
leaders have performed an extensive review of the seo marketplace and chose
to partner with 1 Web Strategy, Inc. as their top tier search engine optimization
provider.
3. What are the benefits SEO can provide my business
First it is important for you to know that 9 out of 10 internet users worldwide
go to a search engine immediately upon accessing the internet
Search engines are also the # 1 method people use to find web sites
This means that it is highly likely that when people are looking for your
products and/or services, they first go to a search engine. If you are found
on the engine, you will likely lose a customer
Search engine traffic has the highest customer conversion rate because end
users are typing in your keywords and keyword phrases when they are actively
searching to buy a product or service
4. How do you know if I have a presence on the Search Engines already
We provide you a report that shows what search engines you are ranked on.
This report will run
through the major search engines looking for targeted keyword phrases off
your primary domain
address. Please be sure to make us aware of any promotional domains you might
be running so
that we can take these into consideration.
5. How do you determine the most effective keywords
6. How is SEO different than other forms of online advertising?
SEO has higher prospect to customer (conversion) rates than banner ads or
email campaigns (especially with the advent of spam).
Customers can find you when they are actively looking (pull marketing) vs.
having messages thrown at them when they are not interested (push marketing)
Caters to impulse buying since people can now find your site when they are
hunting for something to buy
7. Why can’t I perform SEO myself?
There is proprietary technology, search engine specific knowledge, optimization
techniques know-how,
and significant labor involved in performing this service. Search engines
are continually changing how
they rank sites and there is significant research involved in keeping up with
the latest approaches and
technology used by each major search engine.
Most companies do not have the skills and expertise or technology capability
in house to perform a search engine optimization campaign. Some companies
have tried to perform search engine optimization techniques in-house and have
become banned from the major search engines. This happens because they did
not understand the proper techniques involved. One wrong submission approach
and you can send up a red flag to the search engines that says “SPAM”
which could
result in having your site banned from that engine.
8. Why do Search engines change so often?
To answer this, let's look at the ultimate goal of a search engine. What do
the search engines
want to do They want to provide relevant results to you, the user. Why can't
they do that under
the current system There are several reasons why the current system isn't
working. For one thing,
the Internet is growing at an unheard of rate. Plus, spammers are growing
at an unheard of rate
as well.
In many ways, the engines are fighting a losing battle to provide relevant
results while
combating spamming and duplicate pages. In essence, the engines need a way
to store more pages,
combat spam, and still provide (or attempt to provide) pertinent results.
So, in an effort to
provide relevant results, the engines began sliding in other variables, which
is where the 1st,
2nd, and 3rd generation search engines come in.
First generation search engines added relevancy for META tags, keywords
in the domain name,
and a few bonus points for having keywords in the URL. Basic spam filters
emerged that got
rid of keyword stuffing and same color text. The portals also made their appearance,
and
engines started looking like giant billboards and overstuffed yellow pages.
But, do META
tags hold as much importance as they once did No. Does using keywords in various
tags help
as much Generally not. Instead, the engines took it a step further in their
quest for relevant
results by bringing in 2nd generation engines.
Second generation engines, which are in full swing today, added several
variables including off
page criteria and link analysis. A few of the major components they employ
are tracking clicks,
page reputation, link popularity, temporal tracking, and link quality. Then
they started adding
in term vectors, stats analysis, cache data, and context where two-word keyword
pairs were
extracted from a page to better categorize it. Therefore, does any old link
count Certainly not.
The days of huge link exchange programs with no thought for "related"
links are over. Plus, with
Google's PageRank system and DirectHit's method of tracking clicks and the
length of visits,
the 2nd generation engines have made search engine optimization infinitely
more complex.
Third generation search engines are already underway. It adds word stemming
and a thesaurus on
top of the term vector database to assist in keeping a search in context.
Auto extraction of
keyword pairs also helps automatically categorize a page, where searches like
`shop for' or
`find' trigger totally different search results based on the context or intent
of the person
doing the searching. G3 adds Web maps which, although not searchable, are
a useful filtering
tool to get rid of duplicate sites and many stand alone pages that drive traffic
to only a
few destinations. This means pages like doorways, gateways, entry, splash,
or whatever you
want to call them, will soon get filtered out. They will also be extracting
as much data as
possible about your individual searching habits. All the major engines plan
on building personal
profiles, little robots that `come to know you' over a period of time, based
on past searching
habits.
9. Which search engines can I expect to be ranked on?
Google
AOL Search
Yahoo Search
MSN Search
Ask Jeeves
10. How do I pay for this service?
You can pay us via PayPal or work out a contract with one of our sales representitives.
Tracking, analysis and measurement of keywords, traffic and conversions can
be added to our SEO services.
11. I already have an SEO provider, why would I also have you perform this
service?
Many search engine submission or optimization providers have a limited ability
to get
your website ranked across the board for mutiple keywords and keyword phrases
on both spider
based search engines and directory based search engines. It is realistic to
have two or three
companies trying to accomplish this for your site.
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